Marketing ROI Dashboard · €29
See what each channel actually brings in.
A Looker Studio dashboard, a UTM link builder sheet, and an n8n workflow that pulls deals and revenue from your CRM and matches them to the channel they came from. Cost, leads, pipeline, and revenue per channel, on one page.
- €29, one-time
- Delivered by email within 7 days
- Looker Studio + n8n
- Sold via Gumroad
Sample output
What the dashboard shows
- LinkedIn Ads
- €6,000 cost · 48 leads · €84,000 pipeline · €21,000 won
- Google Ads
- €4,500 cost · 61 leads · €52,000 pipeline · €18,500 won
- Newsletter
- €300 cost · 22 leads · €39,000 pipeline · €14,000 won
- Organic search
- €0 ad cost · 35 leads · €47,000 pipeline · €9,500 won
- Attribution
- First touch from UTMs · 9% of deals without UTM shown as “Unknown”
What you get
Everything to run it today
Looker Studio dashboard
A one-page template: cost, leads, pipeline, revenue, and ROI per channel, with a date filter and first-touch or last-touch view.
UTM link builder sheet
Google Sheet with fixed channel and source lists, so every link you share is tagged the same way.
n8n CRM workflow
Pulls deals and revenue from HubSpot or Pipedrive (or a Google Sheet) and matches each one to its channel from the UTMs.
20-minute setup video
From copying the dashboard to your first filled report, for n8n Cloud or self-hosted.
How it works
Three steps
Tag your links
Build every campaign link in the UTM sheet so channels are named consistently.
Connect your CRM
The n8n workflow reads deals and revenue and writes them, matched to channels, into the data sheet.
Read the dashboard
Add your spend per channel and see cost, leads, pipeline, and revenue side by side.
This is for you if
- B2B marketers who need to show which channels bring pipeline and revenue, not just clicks
- Founders and small teams with HubSpot or Pipedrive who report on marketing from spreadsheets today
It is not for you if
- Anyone expecting multi-touch or data-driven attribution: this is first-touch and last-touch from UTMs, and it is only as good as your tagging
- Teams without access to n8n or Looker Studio (a free n8n Cloud trial and a Google account work)
€29
Notify me when it is readyNow you can see which channels work. Want help fixing the ones that don't? Funnel & Campaign Review →
FAQ
Questions, answered
Which CRMs does it work with?
HubSpot and Pipedrive out of the box. If you use another CRM, export deals to a Google Sheet and the workflow reads them from there.
Does it need tracking cookies or consent?
No new cookies. Channels come from UTM parameters on your links, stored with the lead in your CRM. Importing cost data from ad platforms is optional; you can type spend into the sheet instead.
How accurate is the attribution?
It shows first-touch or last-touch per channel, based on UTMs. Deals without UTMs appear as “Unknown”, so you can see your gaps. It is a clear, honest view, not a full multi-touch model.
When do I get it?
This is an early-access price. You receive the dashboard, sheet, workflow, and video by email within 7 days of purchase.
Who sells it?
Gumroad is the seller of record: it handles payment, VAT, invoices, and refunds. I build and support the product.