Growth Engineering · AI Enablement · Product Ownership

Building products from idea to scale.

15+ years building products and automating growth. I use AI agents to automate the work that slows people down, and run workshops to help people use AI with confidence.

Mussie Haile
IndustriesEnergyBankingTravelRecruitmentGamingEntertainment

Capabilities

Growth Engineering

  • SEO & SEM
  • Go-to-market
  • Growth experiments
  • Conversion optimization

AI Enablement

  • AI workshops
  • Prompt libraries
  • Team training
  • AI agents
  • Automation
  • AI integration

Product Ownership

  • API design & mapping
  • Requirements engineering
  • Backlog & roadmaps
  • Stakeholder delivery

Data & Scale

  • Analytics dashboards
  • Data infrastructure
  • KPIs & reporting
  • Scalability

AI enablement for teams

Workshops

Marketing Enablement

2-day workshop for marketing teams. Learn to use agents for content, campaigns, and automation. Leave with a working prompt library and workflow templates.

Product Discovery

Rapid validation sprint for teams about to build the wrong thing. Prototyping, user research, and go/no-go decisions in one week.

Growth Experimentation

Hands-on workshop to set up a growth experimentation system. From hypothesis to shipped A/B test to measured result in 3 days.

Custom Workshop

Tailored to your team's needs. Audit, workshop, and handover of workflows specific to your business.

Need growth, AI, or product help?

Whether you need a growth experiment run, an AI workflow built, or someone to own the product roadmap, reach out.

contact@mussiehaile.com